The Premier League has been a magnet for sponsors across the world. However, recently, the top betting firms across the globe have started to attract the attention of the clubs. The big names, like Crystal Palace, Wolves, and Aston Villa, have already signed two-year shirt deals with betting firms. Now, AFC Bournemouth also joins the party, bringing in the most interesting deal in its history.
BJ88 Replaces Dafabet
AFC Bournemouth has announced Bj88 as their front-of-shirt partner for the 2024/25 and 2025/26 seasons. This new deal follows a strong season for AFC Bournemouth, with Andoni Iraola’s team finishing with 48 points in the Premier League. Bj88’s commercial investment is the largest in the club’s history. The club hopes this will help them stay competitive in the Premier League. Bj88 will also donate to community projects promoting health, well-being, and inclusion for adults. Additionally, they will include responsible and safer gambling messages in their partnership.
Bj88 has a strong history in sports, with brand ambassadors like Kevin Pietersen. They are also an official betting partner with Bologna FC in Serie A and a front-of-shirt sponsor for Twenty20 cricket teams Sunrisers Eastern Cape in South Africa and Quetta Gladiators in the Pakistan Super League. AFC Bournemouth has confirmed that retail prices for the 2024/25 kits, to be unveiled soon, will stay the same. As in previous seasons, adult and youth kits will be sold without the sponsor logo. Rob Mitchell, Commercial Director at AFC Bournemouth, expressed the club’s excitement about partnering with Bj88, describing it as a record-breaking deal. He noted that their investment would significantly help the club compete in the Premier League, both on and off the pitch.
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