Sealing new partnerships has been the key to expansion and success among gaming platforms. Recently, Jelly Entertainment also seems to be walking towards the same path. Recently, the company has partnered with Scientific Games. This partnership will allow Jelly Entertainment to distribute its game portfolio through Scientific Games’ content platform. As a result, the UK-based B2B supplier will expand its reach in important markets.
The Bigger Picture
Jelly is based in the UK and is led by experienced iGaming experts with over 20 years of experience. It is known as one of the top game developers in Europe. Jelly has built game families around popular titles like CleoPatrick and Big Benji and has created premium game collections like The Curious Cases and Lost Treasure Saga series.
This deal will greatly increase Jelly’s presence in key regions. Scientific Games’ global reach will help Jelly grow, especially in Europe and North America, where it sees strong potential for its products. Scientific Games offers retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries. It is a digital lottery innovator, providing entertaining game content with the largest portfolio of licensed brands. The company also offers top digital programs, including CRM, loyalty, promotions, second chance, and mobile and web applications.
Reactions
Steve Hickson, VP of Digital Games for Scientific Games, stated that their digital content experts are proud to welcome Jelly Entertainment to the SG Content Hub. He explained that Scientific Games aims to offer customers the best and most innovative gaming content. Hickson said that partnering with Jelly fits well with their goal of providing more exciting games for players to enjoy.
On the other hand, Salva Lima, Chief Commercial Officer at Jelly Entertainment, mentioned that the company is very excited about the partnership with Scientific Games. He said that this agreement would help Jelly reach more players in different markets. Lima added that Scientific Games is a top player in a key area that will support its expansion in Europe and the Americas.
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