In the world of betting and digital casinos, partnerships are no new thing. In a recent development, Infront joined the International Betting Integrity Association (IBIA) as an Associate Member. This step shows Infront’s commitment to betting integrity and information sharing. Through this partnership, Infront connects with over 50 companies and 125 sports betting brands in IBIA’s network.
The Bigger Picture
The agreement highlights Infront’s commitment to betting integrity, information sharing, and cooperation. It also connects Infront with over 50 companies and 125 top sports betting brands in IBIA. This partnership comes as Infront’s betting portfolio and client base continue to grow. Starting in 2025, Infront will deliver over 70,000 events each year to its expanding global client base. This includes a data partnership with the ITF. The addition of a strong data delivery platform will offer bookmakers a low-latency data product. This makes it essential to develop the unit’s integrity services and functions for more than 40 rightsholders.
Reactions
Chris Catling, Head of Infront Bettor, mentioned that by joining the global network, Infront gains valuable intelligence. This helps them detect and manage suspicious betting patterns quickly and effectively. He added that the partnership enhances their compliance and offers a chance to work with key stakeholders worldwide. This collaboration aims to create a safer, fairer, and more sustainable future for the betting industry. Catling also noted that, as a new player in the field, joining an organization like IBIA is important for showing their commitment to transparency and integrity, which is a core value of Infront.
Khalid Ali, CEO of IBIA, also expressed his delight in welcoming another major player in the sports betting ecosystem. He stated that Infront is a well-known organization that will provide a large amount of tennis content to the betting industry starting 2025. Ali emphasized that Infront and IBIA are dedicated to working together to maintain high levels of integrity and protect sports from betting-related corruption.
The Q2 Report
IBIA’s Q2 report showed 90 alerts during the quarter. These alerts played a key role in investigations in 2023. As a result, 21 clubs, players, and officials faced successful sanctions based on these alerts.
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