Queen Casino, Lowkey Ltd.'s foremost brand, is pleased to announce that it has signed a partnership agreement with Borussia Mönchengladbach (BMG), one of the leading football clubs in Germany. This partnership is a huge milestone for both corporations, joining their efforts in order to be able to create even better experiences for their customers and fans.
Partnership Announcement
Queen Casino, part of the Lowkey group, has teamed up with Borussia Mönchengladbach (BMG), a football club in the German Bundesliga. Starting on February 23, 2026, this partnership gives Queen Casino exclusive branding rights and visibility at BMG's home matches in certain markets.
Digital Integration
It also includes digital platforms, especially by putting Queen Casino's brand on BMG's Japanese social media. The goal is to connect with the club's Japanese fans.
Comments on the Partnership
Samuel Deri Divina, Director of Lowkey, said: "We are excited to partner with Borussia Mönchengladbach, a club with a great history and a lively fan base. This partnership fits perfectly with our goal of providing top-notch entertainment and creating memorable experiences for our customers."
Philipp Havermann, Head of Internationalization & Brand Partnerships at Borussia Mönchengladbach, said: "We are happy to welcome Queen Casino to the Borussia family. This partnership will boost our presence in the Asian market and offer new ways for our Japanese fans to engage with us. We look forward to a successful collaboration."
Key Highlights of the Partnership
Exclusive Rights: Queen Casino will enjoy branding privileges and exposure whenever BMG plays its home Bundesliga matches which shall be marketed in select territories.
Digital and Social Media Engagement: Queen's branding will be applied to the Japanese pages of BMG's social media and will be targeted to Japanese supporters.
Hospitality and Merchandise: Queen Casino will be involved in unique experiences and special items of the BMG club for further interaction with its fans.
Recent Sponsorship Trends
This news follows several recent sponsorship deals between top football teams and gambling companies. For instance, earlier this summer, Betsson became the new front-of-shirt sponsor for Inter Milan, a Serie A team.
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