SportyBet Becomes Official Betting Partner of LaLiga in Africa

LaLiga has teamed up with SportyBet. SportyBet will now be the Official Betting Partner for LaLiga in Africa. They will kick off this partnership with a launch event in Africa, featuring a surprise LaLiga ambassador who is a famous football legend. Fans will also get new and unique betting options.

Brand Exposure

Brand exposure is a major part of this collaboration. SportyBet will get visibility during LaLiga broadcasts through ads on billboards and camera carpets. There will be extra exposure when teams like Real Madrid, Barcelona, and Atlético Madrid are the visiting teams.

Additionally, SportyBet will give fans exclusive access to LaLiga content and offer experiences like VIP stadium tours and watching player warm-ups. They will also partner with LaLiga on promotional activities across Africa.

Statements from Executives

Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, said: "This partnership represents a powerful alignment between SportyBet's leadership in the African market and LaLiga's immense potential to grow its footprint across the continent.

"By leveraging our deep understanding of the African audience, we're confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LaLiga and SportyBet in this vibrant region."

Jorge de la Vega, Executive General Manager at LaLiga, said: "Partnering with SportyBet is an exciting milestone for LaLiga as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LaLiga closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences.

"Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game."