LeoVegas Group has made a thrilling decision to introduce the well-liked BetMGM brand to Sweden, which is where it all began. This launch is a major milestone in BetMGM's continuous growth in Europe, following its achievements in the UK and the Netherlands earlier this year.
BetMGM, managed by LeoVegas, guarantees Swedish players a gaming adventure that is far from typical. With options that feature live casino tables straight from Las Vegas, exclusive Vegas-themed slot games, and the MGM Jackpot, players in Sweden can now experience a slice of Vegas while relaxing at home. The company has also introduced a unique feature called 'Super Swedes', which lets players bet on their favorite Swedish teams and athletes with improved odds.
BetMGM: Beyond Just a Name
This launch is more than just adding another name to LeoVegas' lineup, which already features LeoVegas, GoGoCasino, and nya expekt. BetMGM seeks to provide Swedish players with a deeper, Vegas-like experience, combining the excitement of sports betting with traditional casino games. As LeoVegas CEO Gustaf Hagman states, the arrival of BetMGM signifies a fresh chapter for the company, ensuring that Swedish players receive something that goes well beyond the conventional “lagom” approach.
To mark the launch, a comprehensive marketing campaign will kick off in February showcasing advertisements on radio, television, and digital platforms. This campaign is designed to draw in a diverse group of players, amplifying the excitement surrounding this new offering.
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