Gannett Co., Inc. has announced a new multi-year partnership with BetMGM, a top sports betting and iGaming operator. BetMGM will be the preferred online sportsbook and casino partner for USA TODAY Sports. They will provide sports betting odds and information across the USA TODAY Network. This network covers over 200 local markets in 43 states and includes more than 300 digital news and media brands.
What The Partnership Brings
The partnership will include BetMGM's sports betting odds and information across the USA Today Network. This network operates in over 200 local markets across 43 states. BetMGM will provide data such as odds, money lines, spreads, and over/under figures. The agreement will also include BetMGM odds in stories and content, along with a "Bet Now" feature. BetMGM Sportsbook and BetMGM Casino will be listed as partners in the footers of all USA TODAY Network websites.
Reactions To The Partnership
Michael Reed, Gannett Chairman and CEO, expressed excitement about the new partnership with BetMGM. He said they are thrilled to work with a trusted sports betting operator. He added that their goal is to provide BetMGM's reliable sports betting information to their audience of over 44 million sports fans, especially with football season underway. Reed believes that BetMGM will enhance their partner portfolio and help drive audience growth and engagement. He expects the partnership to boost the monetization of their content platform.
Adam Greenblatt, CEO of BetMGM, also commented on the partnership. He said BetMGM is proud to team up with Gannett and the USA Today Network. He noted that Gannett's wide reach allows BetMGM to connect with a large audience. Greenblatt stated that integrating odds and insights into Gannett's content will help fans stay informed and engaged with their favorite teams and games. He looks forward to a successful partnership that enhances sports betting excitement during football season and beyond.
Looking Ahead
As BetMGM expands into new markets and adds features, responsible gaming remains a top priority. BetMGM offers resources like GameSense, a leading program from the British Columbia Lottery Corporation. GameSense is integrated into BetMGM's mobile and desktop platforms, providing the same support customers find at MGM Resorts. This program complements BetMGM's existing responsible gambling tools, ensuring a safe and enjoyable experience.
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